About us

Our new concept shop is a ‘modern family store’ - set to serve our local community with wares for the everyday – whether that day be a school day, a trip to the park, an outing to the sea or a birthday party.


We bring a pared-down selection of essentials for real life. Ethical design-led brands sit next to local makers bringing a cohesive and convenient edit of good quality, gently sourced items that will be fun to use and last.


Nestled between Earlham Road and the Unthank, the shop has been hand-curated by Bryony, whose background is Theatre Costume, but whose experience really lies in entertaining, feeding and loving her three children for over ten years!


The shop consists five areas - eat, sleep, play, be and give. – all the important things in life!

Our aim is to create a space you want to shop in, with things you want and feel happy buying.


The idea is that they will slowly introduce baby singing, after school book clubs, other workshops.

With a BYO coffee and snack bench outside, baby changing facilities inside, they hope bear can become a bit of a hub to support and sustain a lovely local life that makes everyone a bit happier.