bear. is a modern family store, combining tradition with the best in modern sustainable design.

We stock essentials for all areas of real family life. We're all about enjoying the every day gently. 


Ethical design-led brands sit next to local makers bringing a cohesive and convenient edit of good quality, gently-sourced items that will be fun to use and last.

The shop  broadly consists five areas - eat, sleep, play, be and give.

Our aim is to create a space you want to shop in, with things you want and feel happy buying.


We run groups during term-time and workshops in the school holidays. Follow @bear.norwich over on Instagram for up-to-date news and musings on parenthood.

Thanks for popping onto here...Come and visit us for real on Avenue Road, just down from Avenue Junior school. 

                                                                                                                                              Bryony and team x